YouTube and instagram videos, webinars, feature films and other types of video content need subtitles to go viral online.
If you want your videos to be seen more, you need to go beyond simply uploading them - in addition to being seen, now your videos must be “readable” as well.
Numbers don’t lie - research shows that videos with subtitles are watched more than videos without subtitles. Let this sink in - around half a billion people are on Facebook watching videos everyday. According to this social media giant, adding captions to your videos can increase their view time by 12 percent.
Those who are convinced that adding subtitles to a video is the way to go, next ask the “how” question - how to add subtitles to a video.
The how question can be better answered by the “who” question - who can make and add subtitles to your videos.
Keevi’s subtitle maker and editor is an all-in-one tool, which helps you auto make subtitles for videos, upload them and if required, edit them effortlessly.
Select a video file from your computer or cloud - you can also simply drag and drop a link.
Click on “Subtitles”. You will get three options to choose from: automatic, manual, and upload subtitle file. If you choose to automatically generate subtitles, subtitles are generated for you. Once done, you can then change their font, style, size and position, if you choose to.
The same goes for the manual and uploading subtitle file options - subtitles are created first and if you need to make changes to them, you can do so afterwards.
It is advised that you preview your video before saving it or uploading it to Google Drive or Dropbox.
Keevi has an automatic video transcription tool, which generates subtitles for your video content in no time.
In addition to transcribing your video content, Keevi automatically translates your subtitles into multiple languages (over 100 - including English, Spanish, French, German, Swedish, Dutch, Danish, Italian, etc) and further provides multitrack subtitling.
You can edit and adjust your time codes and frames for your subtitles.
Keevi validates subtitles in real time. Fields include characters per title/line/second, duration max/min, and more.
With Keevi you can permanently burn subtitles into your MP4 videos so that they don’t get lost once you share them on your social media.
You can convert your subtitles into various other formats with Keevi’s online subtitle converter. You can convert your SRT file to word, text, PDF or VTT format.
Keevi subtitle adder allows you to merge your srt file with your video in order to add subtitles online to your video.
Greater Engagement - Wider Audience: Remember - not everyone can hear your audio and not everyone speaks your language and we are talking big numbers here. Would you like to lose such an audience? Subtitling videos is the best way to engage them. Bottom line - Your video content should be accessible.
Accessibility - You need to make your video content accessible to all, including those who are deaf and hard of hearing. Closed captioning (captions which can be turned on and off) is therefore highly recommended. This is however not to suggest that closed captions are useful for deaf and hard of hearing populations only. A study conducted by the faculty of University of South Florida St. Petersburg Campus titled Closed captioning matters: Examining the value of closed captions for all students concluded that closed captions were beneficial to all students, including with and without hard of hearing. Higher Ranking - If you want your videos to go viral, they must first be discovered by search engine bots. Transcribed videos are better crawled by bots than video files without transcription.
Better Comprehension: In 2015, a research study published by Oregon State University revealed some startling numbers:
- The most common reason behind students using captions was to help them focus.
- 52% of students that used captions said they helped improve their comprehension.
- 75% of students that used captions said they used them as a learning aid.
- This will come as no surprise that 66% of English as a Second Language (ESL) students found captions either extremely helpful or very helpful.
- This may come as a surprise to some that 71% of respondents who used captions at least some of the time were without hearing difficulties.
According to the World Health Organization (WHO), more than 5 percent of the world’s population suffers from disabling hearing loss. This is about 466 million people. This number would increase to 900 million by 2050. This is however not to suggest that subtitles and captions are for deaf or hard of hearing only. In fact, according to Ofcom - a majority of people (80 percent) who use captions are neither deaf nor hard of hearing.
Verizon Media and Publicis Media conducted an online survey in the US on the evolution of video viewing, the results of which were revealed in April 2019. The survey revealed 92% of users watched videos with sound off on mobile, while 69% view videos without sound when they are in public places and 25% viewed videos without sound in private.
According to BBC, in the UK, approximately 10% of TV viewers use subtitles regularly.
Facebook found out 80% of viewers reacted negatively to feed-based mobile video ads with loud sound. So now, many social media outlets autoplay videos on silent.
Linkedin claims 80% of their videos are watched with the sound off. In addition, video content designed for silent viewing is 70% more likely to be watched all the way through to the end.
EDUCAUSE, a nonprofit association committed to the cause of advancing higher education through the use of information technology in a report titled A Rising Tide: How Closed Captions Can Benefit All Students revealed that about 90% of all students who use closed captions find them at least moderately helpful for learning.
Ad Tech Daily, a news publication dedicated to all things advertising operations, claims that using subtitles to convey key product features results in a 23 percent increase in audience understanding of the basic message.
Instagram claims 60% of its videos in stories are watched with the sound on, which means that the rest 40% are watched with the sound off.