Create and Repurpose Beautiful Content...
So here is the deal….
In April 2020, in the second month of Covid lockdown I finally started my podcast. I'd been thinking about it for a while (a few years actually) but just never got time.
When I finally started, like anything I started, I went heavy and recorded 20 episodes within 2 months.
Amazing Guests...We managed to record Great Content.
In hindsight this was probably one of the best things I had done in my career:
- I was speaking to great people. Building relationships and learning from them.
- We would promote the episodes heavily so guests would get a lot of value.
- Our audience would get great content.
It was win, win, win for everyone involved.
Then when it came to getting the content published ready….. Dang!
Few things dawned on me:
- Editing content is very difficult and time consuming.
- We had great content. Most of it was recorded as video. It was very difficult to repurpose that content into different formats for different channels.
- Best we could do with our resources would be use the content for only a handful of channels.
And I had a team working with me. Even then we did not have enough resources to get content out fast enough….Let alone repurpose it for maximum exposure.
The way I look at it:
- Creating Fresh and Great content is SUPER HARD!
- Once you have created it, making sure your content gets eyeballs is equally hard. Such a shame that your content doesn't get the exposure it deserves..
That is why we started working on Keevi.
I want Great Content Fast. I want to be able to Convert that content in many different formats... I want to get Maximum eyeballs on my content…
So the promise of Keevi is simple:
- Search for Great content.
- Repurpose that content in many formats.
- Distribute your repurposed content on many channels automatically..
All of that should be done within minutes…..
It's a Big project so we are launching in increments. We have just launched Keevi Studio. Go check it out.